SEOUL (AP): Tele Atlas NV said Thursday its trademark orange mobile mapping vans will be hitting the streets of Asia this year to collect data for the fast-growing digital cartography industry.
"Our plan is to rapidly start to deploy these into the major - say the top 10 to 20 - cities in the Asia-Pacific region where we have coverage," said Mark Steele, Tele Atlas' chief operating officer for the Asia-Pacific.
Tele Atlas operates in nine countries and territories in Asia including China, Indonesia, Australia and Thailand. That number will expand to 13 by the end of this year and will include India,Steele said.
Steele, speaking to reporters on the occasion of Tele Atlas' launching of its South Korea office, said he expected the vehicles to begin collecting data in Asia in June.
The 's-Hertogenbosch, Netherlands-based company plans to target Singapore, Kuala Lumpur, Malaysia and Taipei, Taiwan with the vehicles this year, Steele said.
The bright orange sport utility vehicles carrying the company's distinct logo - a boy on the back of a flying goose - are stuffed with high-tech digital mapping equipment and are a key tool in its quest to digitally map the world.
The logo is based on the Swedish children's book The Wonderful Adventures of Nils about a boy who gains a unique visual understanding of the world from his vantage point atop a flying goose.
The vans are equipped with six high resolution cameras, Global Positioning System, or GPS, receivers, laser scanners and onboard computers. They collect road network and lane information, imagesof street signs, store fronts and building heights "all without blinking," Steele said.
The information is processed at production facilities in India and Poland. The vans gather data for standard two-dimensional maps for car navigation systems and handheld devices, augmenting traditional methods such as networks of people in cars and on motorcycles.
The vehicles, already operational in Europe and North America, also collect information for three-dimensional maps, in which topographical features such as buildings are included to aid navigation.
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