Want China Times, Staff Reporter 2015-01-18
A Tesla car being charged in a station in Hangzhou's Dragon Hotel, Aug. 28, 2014. There are 12 power chargers at the hotel. (File photo/ CNS) |
Tesla Motors CEO Elon Musk revealed on Jan. 13 weak sales in the fourth quarter in China due to concerns over charging its electric vehicles. As a result, the auto maker's share price dropped US$14 in a 6.85% fall at the close of trading on the same day.
Tesla
attributed to the slowed sales to Chinese potential consumers'
"misperceptions about the ease of charging" and that the company is
working on clearing up the misconceptions by explaining "the ease and
convenience of charging," reported US's Business Insider.
Tesla China
told Tencent's tech news portal that sales in the fourth quarter were "not
bad" but not as good as expected.
Not enough
charging locations and the fact that the car maker's charging portal is
incompatible with the new government-built charging network are holding Chinese
buyers back, said Tencent.
Tesla
continues to expand the charging network in China, said Tesla communications
chief Ricardo Reyes. Over the last year, Tesla has expanded the number of
service centers and charging stations in major Chinese cities. More than 800
charging stations in over 70 cities' malls and office buildings, and 52
supercharger stations in over 20 cities have been built.
The
electric car maker additionally provides options for home chargers that could
fill the battery overnight. Charging at a supercharger station takes 30 minutes
to fill a car to run about 250 km, and a general charging location could charge
at a speed between the previous two.
But this is
far from enough, said Tencent. China does not yet have the long-distance
charging networks seen on US highways. For a Chinese driver who wishes to go
hundreds of kilometers from Beijing to Guangzhou, it would be rather time- and
effort-consuming.
To make
matters worse, the Tesla charging portal is incompatible with the specifics
applied in the nationally-owned charging networks, which work for local
electronic car brands. In January, a new charging network built by the
government was launched in Beijing and Shanghai.
Tesla said
as authorities revise the nation's standard specifics for charger portals, the
car maker will make adjustments to their designs accordingly once the new
regulations are announced.
Despite
falling sales and customer anxiety about charging issues, Tencent said that
Tesla still holds great hope for the Chinese market as the car maker looks to
adjust the car based on feedback from the Chinese customers. For example, the
height of seats has been slightly adjusted, and the cushions are stuffed with
softer material to improve rider comfort.
Tesla sold
more than 22 million cars in China in 2013, which accounted for over 25% of its
global sales. The company's shares had gained 48% in 2014 but is down 13% this
year.
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