Gigaom.com, Katie Fehrenbacher AUG. 7, 2013
Tesla said
on Wednesday in its Q2 earnings report that it has delivered its first Model S
cars to customers in Europe in Norway, Switzerland and the Netherlands. The
electric car company said that in the second quarter it made “several hundred”
Model S cars for service loaners, customer test drives and deliveries to
customers in Europe.
The first
car was delivered in Oslo, Norway (picture below), according to Tesla’s twitteraccount.
Tesla
OsloNorway will act as a flagship market of sorts. Just this year, Tesla
expects to deliver 800 cars to Norwegian customers. Tesla is also building out
its Supercharger network around Norway, and says its chargers will cover 80
percent of the population. One of the first Tesla Supercharger stations in
Europe is being built in Cinderella, Norway, according to the Tesla twitterfeed.
Tesla CEO
Elon Musk also noted in an earnings call this week that Norwegian buyers will
be interested in the new “sub zero package,” which has add-ons like wiper blade
defrosters.
Tesla has a
final assembly plant in Tilburg, in the Netherlands, and has its EU
headquarters in Amsterdam. In the coming weeks Tesla will open a new retail
design store in Brussels, London and Amsterdam.
Musk also
said that because Tesla is now production constrained (instead of demand
constrained), they aren’t really trying to push sales all that hard in Europe
yet. “If you order a car in Europe [now], you’ll get it maybe in November.”
Right now we need to make sure our entry into Europe is smooth, service centers
are there and the people who manage them are well trained, noted Musk.
In terms of
the volume of the overall European market, Musk said that conservatively he
thinks Model S sales will be at least half as good as the sales in North
America. However, they could possibly be as good as sales in North America, he
added.
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