Rangga D.
Fadillah, The Jakarta Post, Jakarta | Mon, 02/14/2011
PT
Mercedes-Benz Indonesia (MBI), the subsidiary of Germany-based automaker
Mercedes-Benz, says that it was upbeat about reaching its target of selling
6,100 passenger and commercial vehicles in 2011, growing 29 percent from 4,730
in 2010.
Speaking at
a press conference on Monday, MBI President Director Rudi Borgenheimer reported
that the country's steady economic growth had opened ample opportunity for
premium automakers to expand their market targets due to people's stronger
purchasing power.
“Our
remarkable achievement in 2010 had paved the way for us to broadened our
business lines in 2011,” he said in Jakarta.
The
company's data shows that in 2010, total sales topped 4,730 units, up 37.2
percent from 3,446 a year earlier. The company also sustained its domination in
the passenger car segment by recording a total sales of 3,590 units,
representing 67.4 percent of the country's premium passenger car market.
“For many
years, Mercedes-Benz has continued to lead the premium car segment, showing
that our brand is still the most preferred premium car brand for the discerning
users in Indonesia,” said Borgenheimer.
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