Mercedez-Benz set to sell 6,100 vehicles this year in Indonesia

Rangga D. Fadillah, The Jakarta Post, Jakarta | Mon, 02/14/2011

PT Mercedes-Benz Indonesia (MBI), the subsidiary of Germany-based automaker Mercedes-Benz, says that it was upbeat about reaching its target of selling 6,100 passenger and commercial vehicles in 2011, growing 29 percent from 4,730 in 2010.

Speaking at a press conference on Monday, MBI President Director Rudi Borgenheimer reported that the country's steady economic growth had opened ample opportunity for premium automakers to expand their market targets due to people's stronger purchasing power.

“Our remarkable achievement in 2010 had paved the way for us to broadened our business lines in 2011,” he said in Jakarta.

The company's data shows that in 2010, total sales topped 4,730 units, up 37.2 percent from 3,446 a year earlier. The company also sustained its domination in the passenger car segment by recording a total sales of 3,590 units, representing 67.4 percent of the country's premium passenger car market.

“For many years, Mercedes-Benz has continued to lead the premium car segment, showing that our brand is still the most preferred premium car brand for the discerning users in Indonesia,” said Borgenheimer.